09-08-16, 08:00 PM
Customer retention and rewarding customer loyalty no longer exists with most companies.
NEW BUSINESS is the way forward for most companies as this is where they make their money and this is where they have the most resource (staff).
Most people renew without looking around so this makes these companies money with their inflated premiums.
Every year with car, bike, home and AA cover I go through the same routine:
1. Review a ridiculous renewal quote
2. Go to Go Compare/Money Supermarket etc and get quotes
3. Phone my current Insurer to see if they will match a particular deal
4. Move somewhere else if the answer to 4 is No
The AA is my best annual example where every year they quote me £250+ to renew for another year. I go online as a New Customer and get quoted £125.
Every year AA match this price after I have done a bit of haggling.
All of the above requires a bit of effort and you would be surprised how many people can't be bothered
NEW BUSINESS is the way forward for most companies as this is where they make their money and this is where they have the most resource (staff).
Most people renew without looking around so this makes these companies money with their inflated premiums.
Every year with car, bike, home and AA cover I go through the same routine:
1. Review a ridiculous renewal quote
2. Go to Go Compare/Money Supermarket etc and get quotes
3. Phone my current Insurer to see if they will match a particular deal
4. Move somewhere else if the answer to 4 is No
The AA is my best annual example where every year they quote me £250+ to renew for another year. I go online as a New Customer and get quoted £125.
Every year AA match this price after I have done a bit of haggling.
All of the above requires a bit of effort and you would be surprised how many people can't be bothered