When you buy something brand new you just presume that it's gonna be okay don't you?
Fortunately, as i've never had this problem before on any bike i've owned i realised that it had only started running rough since i'd changed the filter.
And if you think about it, as time goes on, anything it filters out will make the paper clog even more which is why mine was steadily getting worse.
By jove i think i've cracked it, it's all making perfect sense now!
So for anyone reading this now, the lesson to be learnt is don't bother buying cheaper paper filters, as firstly it makes no economical sense, and secondly there could well be a faulty/off spec batch floating about that can cause you a world of pain.
The K&N not only does wonderful things to your bike, but they're only £30, with a million mile guarantee, and they tell you not to clean it for the first 50,000 miles!!! Happy days!
note: I don't work for K&N by the way, but i do think they should buy me a beer at least