I'm surprised nobody has run through the starting technique, the FZS1000 is a little fickle especially in cold weather so a little 'knack' is required.
Switch on the ignition, let the pump finish priming then move the choke lever about 15mm towards you. Stab the starter and the moment the engine fires give a little twist of the throttle, just for a second. The revs will then rise fairly rapidly, once it gets to about 3,000rpm (it does so very quickly) move the choke lever away from you just a nadge until it settles at about 2200rpm or so. Ride off and knock choke off after a couple of hundred yards.
This is how I've started mine almost every day for the last 5 years, the only real trick is sussing when the weather is cold enough to use the choke at all, in warmer weather it doesn't need any (my bike is Ivanised).