Start with the easy stuff, take the lever off, clean it up everywhere, then re-grease it and see if that makes a difference.
The gold coloured bush where the bolt goes through wears over the years from constant leverage, so if it's really "crunchie" then i'd even consider buying a new lever too.
Whenever i've had the fluid changed it's taken at least 2 or 3 times of bleeding before i've been happy as well, but try the lever clean up first 'cos it can be over looked.