What the actual F.....

[b1k3rdude]

https://www.bbc.co.uk/news/business-68600346

As a motorcyclist of over 20yrs I am beyond furious at the complete and utter disregard and lack of respect shown in this ad. I have to ask, where the Marketing/advertising dept. at JDS drunk or on drugs when they created then approved this. How was it possible that at no point, was in a shred of common sense applied..?

It’s bad enough that they have portrayed and painted all young riders, a law breaking scumbags.  But how exactly did they magically think that trainers and tracksuits were somehow now safety equipment of any kind???. But this isnt the first time JDS has portrayed young people as irresponsible and having no respect for other people or their enviroment.

I know JDS aren’t exactly highbrow, appealing to the lowest common denominator. But seriously, what the actual F.

Complete and utter imbeciles.

[fazersharp]

 

The complainants argue that a model in the ad is wearing shoes that would be unsafe to wear when riding a motorcycle, which is irresponsible."

Actually they are perfectly safe for riding - its crashing when they are not safe
It actually might start the conversation how bike gear is considered fashion and not protection and is therefore subject to VAT


 

[mtread]

Unfortunately it's only helmets that are zero rated for VAT. All your boots, gloves, jackets, back protectors etc, even if CE approved, are 20% VAT

[Grahamm]

I just found the ad on YouTube and it says at the bottom "stunts are performed by professionals, do not try at home".

But IMO any "professional" rider wouldn't be part of such a stupid advert that apparently promotes irresponsible riding in completely unsuitable footwear!

 

[fazersharp]

Although I do not condone such behaviour I have always thought it odd that you can be done for not having proper control of your bike if you are caught pulling wheelies when to pull a wheelie takes a lot of control of your bike - does it not