Ignore this. Problem "solved"
I looked inside each hole where the plugs go and couldn't see anything significant.
Took old plugs back out, put new ones back in. Double checked HT leads were seated at both ends and all ok.
Car was really sluggish to start, but there was a hint of it wanting to go. Then, after some reluctance, off it went. Seems ok now.
I think tomorrow I'll change the HT leads, just in case one is faulty.
Really bizarre.
I did end up calling it a foccing bastard when it wouldn't fire. Maybe that fixed it.