It strikes me that to make a bike 'cool' you take a perfectly good machine and make it less comfortable, practical and often more ugly. Whoever decides these things won't be anyone who's opinion I care about (yes I know people don't care about my opinion either). I'm quite happy to be uncool
I think first of all, bikes are in general are cool. Biking is cool. Though there are, in my opinion uncool ways of going about it, but in general it’s cool.
But this is about being extra cool, ice cool. Prioritising cool over everything else.
It should also be about being universally cool. Cool bikes are not just for bikers.
Comfortable and practicable, or even going fast are secondary considerations on the ice cool bike.
Though at the same time you have a point. It should be possible to have an ice cool ride that’s every day usable.