Have i priced this wrong ?
Or is it just the time of year
Hard to say, its a buyers market though plus it is winter soon. I wouldn't want to speculate on your pricing, but have you thought of removing and selling the luggage and racks separately, plus any other extras and selling the bike as standard.
Check on eBay to see what they are going for (check completed listings), don't forget these are mostly dealers selling with finance and warranty so you would need to knock £500 ish off for a private sale. Also check MCN and GumTree etc for pricing and if you are after a quick sale under cut the pricing by a few quid.
Personally I always part ex these days as I can't be bothered with all the hassle, you loose a few bob but can normally do a good deal on the new bike/kit etc, although it looks like you are giving up biking.
Good luck with the sale.