I don't think it does, the "think bike" campaign emphasises on observation and awareness of bikers, there was the belt up thing a few years back and there are also endless drink driving advertisements.
The problem is that speeding is completely objective and therefore easier to prove and prosecute, you are either over the limit or not. Bad driving is harder to prove as it is usually the officer's word against the driver. It could also be argued that speeding is symptom of worse driving traits, if a person is prepared to ignore the law then why would they listen to instruction regarding lifesaver checks?
I do agree though, it appears to be skewed against registered drivers and a money making scheme. I think it would be easier to take if they dropped the points/note on the licence.