There was LEXUS who "introduced" the clear / "crystal" lense design on their rear light clusters. Alot copied that idea too - so many aftermarket copies spilled onto the market (for all makes).
Now we have LED's taking over incandescent bulbs (as featured in these AUDI flowing indicators), also there's LED headlights. Everything will go LED, more cost effective to produce, small power draw plus footprint, also brighter.